![]() ![]() When Gambian-British rap star J Hus refers to himself as Juju Jay, alongside his personification as bonsam (the direct Ghanaian Twi translation for which is “devil”), he is doing a lot more than saying he is the bad guy you don’t want turning up at your door at night. The essential point of juju is that the outside world is not as it initially appears to the naked eye. More than ever, artists from the styles of Afrobeats, Afroswing and Afropop are weaving traditional mysticism into their work in a way that smirks at the scary stories and stern warnings from their parents that they will have absorbed as children of the African diaspora. In west Africa, juju, also known as black magic, is the indigenous belief system in the ability of the spiritual world to impact on the physical one.
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